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Tip: start with the Settings sheet, not the register. Contact cost, customer value and churn probabilities are starting assumptions — until you replace them with your own, every euro is invented. And delete the 12 demo rows (5–16), or the Dashboard will show numbers that are not yours.
I write occasionally about customer experience governance — no more than once a month, and only when I have something to say. No pitching, no content for the sake of content.