CX Diagnostics

Do you see a customer leaving —
before they leave?

Most customers don't slam the door — they go quiet, reduce volumes and disappear. This assessment shows whether churn in your organisation is managed, or merely reported once a year.

12
questions across 6 dimensions — about 4 minutes
5–25×
more expensive to acquire a new customer than to keep one (Harvard Business Review)
5–25 %
of unhappy customers complain, depending on problem severity — the rest leave in silence (J. A. Goodman, TARP)

12 questions. 6 churn-management dimensions.
One honest picture.

Each question has four answers, from “we find out after the fact” to “we manage it systematically”. Answer based on how things actually are — not how you'd like them to be. You'll get a score, a view across all six dimensions, and a 30/90-day action plan.

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If you hesitated between two answers, the real one is usually the lower. The churn picture always looks softer from the inside: departed customers rarely explain why, and the silent ones never make it into the statistics at all.
Your picture by dimension
Where to start — your 3 weakest areas
Your plan
First 30 days

By day 90

Your result is the start of a conversation

The assessment shows whether churn is managed or merely counted. In a free 30-minute call we'll walk through your weakest dimensions and where your biggest retention lever sits — no strings attached.

Discuss your result in 30 min CLV calculator — what a lost customer costs
This assessment is a deep dive into one dimension. For the full picture, check your CX maturity across 7 dimensions →