Move the sliders to match your company metrics — results update in real time. Estimate the cost of customer experience problems and what return you can expect from a CX investment.
If you don't know the exact number, enter an approximate estimate — the calculator will still show you the direction.
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* Calculations are based on your inputs and model assumptions (margin, benefit realisation). ROI is calculated on realised first-year benefit, not total potential. A lost customer is valued here at one year of profit (deliberately conservative; full lifetime value is shown by the CLV calculator). Complaint benefit here covers repeat-contact handling only — the directly realisable slice; the full cost of complaints including the silent iceberg is shown by the complaint cost calculator. Actual results depend on individual company circumstances.
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