CX Diagnostics

Is your customer experience
managed — or merely observed?

This test doesn't measure how customers rate you. It measures whether you have the culture and system to manage it: understanding, feedback, ownership, and the ability to act.

14
questions across 7 dimensions — about 5 minutes
80%
of leaders believe they deliver a great experience (Bain)
8%
of customers agree — the test shows your gap

14 questions. 7 dimensions.
One honest picture.

Each question has four answers, from "not in place" to "works systematically". Answer based on how things actually are — not how they should be. You'll get a maturity score, a view across all dimensions, and recommendations for your three weakest.

0 / 42

If you hesitated between two answers, the real one is usually the lower. Leaders systematically overestimate their organisation's customer experience.
Your picture across the dimensions
Where to start — your 3 weakest dimensions

Your result is the start of a conversation

The test shows direction, not the full picture. In a 30-minute call we'll discuss your three weakest dimensions and which one is most worth addressing first — no commitments.

Discuss your result in 30 min ROI Calculator — the cost of inaction