Ina Lakavičė — Customer Experience Consultant
Customer Experience Professional

Ina Lakavičė

Customer Experience Consultant & CX Strategist

10+ years building and running customer experience programmes from the inside — in telecoms, banking, and healthcare. I've managed contact centres, led CX transformations, and built service standards that hold up under pressure.

10+
Years CX experience across 3 sectors
+5 pt
NPS improvement (Affidea healthcare)
57%
Faster complaint resolution (Affidea)
100+
Agents in contact centre managed

Why Inside Experience Changes Everything

Most CX consultants know the frameworks. I know the frameworks — and I know what it's like to manage a 100-agent contact centre when the system goes down, the queue is growing, and the leadership team is waiting for a status update.

That internal perspective is what makes the difference between a diagnosis and a solution. I don't just identify the problem. I know why it exists — and exactly who needs to change what for it to stop happening.

Career History

2023 –
present

Founder & CX Consultant

ExperienceFirst.lt

Independent CX consultancy. Mystery shopping audits, customer journey mapping, Voice of Customer programmes, and service standard implementation. Clients in telecoms, banking, retail, and healthcare.

2022 –
2023

Head of Customer Experience

Affidea Lithuania · Healthcare

NPS improvement +5 points · Google rating 3.2 → 4.3 · Complaint resolution time reduced by 57% · Led systematic complaint diagnostics and full service process redesign.

2019 –
2022

Head of Customer Service Quality

Citadele Bank · Banking

2nd place in international DIVE Mystery Shopping benchmark (team prepared in 3 months) · Built and implemented service standards across all channels · Developed in-house mystery shopping methodology.

2010 –
2022

Contact Centre Manager · Quality Specialist · B2B Sales Manager

Telia Lithuania · Telecoms · 11 years

Three roles over 11 years. Managed contact centre operations and workforce management (100+ agents). Built QA systems and quality monitoring processes. Led B2B ICT solution sales to enterprise clients.

How I Work

01

Data before opinion

Every recommendation is grounded in evidence from your specific context — not a best-practice template applied from the outside.

02

I do the work myself

No subcontractors. No junior analysts. I conduct every audit personally — your team works as normal.

03

Results from day one

No 80-page text documents. A visual PDF report, an interactive Miro board, and a prioritised action plan.

04

Strict confidentiality

NDA before every project. Your data, reports, and process maps stay entirely within your organisation.

Open to CX Leadership Roles

I am open to senior CX leadership opportunities — Head of Customer Experience, CX Director, or CX Transformation Lead roles — in Lithuania or remote/international positions.

🔗 Connect on LinkedIn ✉️ ina@experiencefirst.lt

Ready to work together?

Book a free 30-minute call. We'll discuss your challenges and I'll tell you honestly whether and how I can help.

Book a Free 30-Minute Call